Life reflections

#SoCS Nov. 23/19


Your Friday prompt for Stream of Consciousness Saturday is “flyer/ad.” Look at the latest ad you got in the mail (if it’s a store flyer, choose the product right in the middle of the page) or choose the next online ad you find, and theme your post on whatever the product is. Do not name the brand if you hate it, unless you add that it’s an opinion/review of the product in question. You don’t want to chance getting sued. Have fun!

I usually ignore most advertisements. Many are so stupid, I wonder who they are trying to fool. But, there are a series of advertisements which have been my favourite for decades. I loved them as a college student and love them as a grandmother😊. These are advertisements of a Cooperative dairy company called AMUL, Anand Milk Union Limited.
This cooperative dairy was started by Dr Verghese Kurien. He made Dairy farming the largest self-sustaining industry in my country. He is known as father of White revolution. I loved his autobiography ‘I too had a Dream’. A dream that became a reality and is still a reality.
Amul started in the 1940s. We have grown up seeing its mascot, the Amul girl in her red polka dotted dress. I loved those advertisements and still do. They are so topical. Many a time I have to search in the internet about the topic shown in the advertisements. They are so apt. They make us smile and make us think and ponder about what is happening at home and far away. I remember the advertisement billboard in front of my college. They always showed Amul advertisements and we loved them.

Some days ago we saw this about the floods in Venice. In December we can see all the advertisements of this year in one page and they tell us all that has happened in this year. I can write so much more about the Amul girl and Amul with its logo, The Taste of India. But I will stop here.

Today evening we ate Amul ice cream 😊.